Bottled Over

What to do when a brand has lost its cult status?

To the Bat Cave!

Goth guy, Gareth guarantees his generation of garment-addicted girls and ghouls alike, will want a glass.


Gareth Pugh for Absolut Vodka on
Absolut Vodka get a gothentic Gareth treatment.

This certainly isn’t the first time Absolut has collaborated with fashion designers. Tom, Stella and countless other fashionists have created bottles for the brand, aussi.

Tom Ford Absolut Vodka Ad on
A favourite Tom Ford ad - from my visual archives.

It seems designers and drinks, bevvies and beauties go hand in hand. Or hand in foot – in the case of Christian Louboutin’s collab with luxe bubble-makers Piper-Heidsieck, back in 1999.

Louboutin Le Rituel Piper Heidsick Bottle and Shoe Glass on
Drinking out of a crystal, red-soled pump - the ultimate luxury.

Jean Paul Gaultier is also a member of the champagne set – he created two iconic bottles for the brand – the first, in 1999.

Piper-Heidsieck JPG 1999 on
If you like your champagne, dressed.

He then increased his net worth with another Piper-Heidsieck bottle, launched during Cannes, earlier this year.

Piper-Heidsieck JPG 2011 on
Fishnets and champers - two elements of French chic.

Monsieur Gaultier likes his French beverages – he also created a bottle for Evian – one that we happily drank up with our couture dreams during Fashion Night, one season.

Paul Smith and Lacroix have also dabbled in water bottle design for the original l’eau du choix.

Uncle Karl, who has a bit of a Coke addiction (as in Coca-Cola!), also created a bottle for his fave elixir: Karl Is It.

And if those examples don’t drive you to the drink, there is always the bottle dress from Alexis Mabille.

Santé, mes amis. Santé.

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