H&M: Choos Me

B and I have often tried to predict who the next H&M celeb designer will be. We haven’t gotten it right, yet.

We heard about the first collab with Karl – and weren’t quite sure how we felt about the high/low dance then, so we waited it out. I remember being at Vaughan Mills (yup, we were in an actual mall) and seeing racks of leftovers…so maybe the first one wasn’t as successful as they’d hoped.

Then came Stella. We stood in line, coffee in hand, and laughed at our silliness for lining up for clothes. The whole atmosphere was fun and friendly, apart from one young fashionista who was sizing us up – literally saying that we were her size, so we had better watch out, “ha ha”. She wasn’t kidding. I think I saw her elbow flash by my eye before a chrome rack almost took me down.

Our Stella stint was fruitful, though.

Stella's "Maniac" Dance Top for H&M
Stella's "Maniac" Dance Top for H&M

B got a few pieces and I walked away with the black dress pants, the coveted grey denim jacket, the Flashdance-y printed raglan sleeve T, long V-neck hip-length sweater and the gorg tuxedo coat. The latter was a very cordial, fashionista’s boyfriend to fashionista fitting room barter for the correct size. The crowd was warm and lovely.

I remember us trying to guess who would be next. Balenciaga? No, the mainstream world wasn’t there yet. Narciso? Not young enough for their target. McQueen? We both gasped. Could it be? We immediately wiped the delicious prospect out of our minds. (Little did we know, he’d choose Target to collaborate with a couple of seasons later.)

But then they threw us a tailored curve with Viktor & Rolf the following year. Nice. 

We had a déjà vu then, too. Same line-up. Totally different crowd. Leaner. Meaner.  But we endeared, being the ahem, seasoned fashionplates, we are. There were lots of tall boys accompanying the girls – eBayers. We looked at each other, bemused, but ready.

We walked in. I remember arms, legs, B’s hands and then it all faded. We walked out with matching heart-buttoned pea-coats and I, with a poufy trench – B is more bendy than I thought! That pilates is working…


Our pretty pea coat by Viktor & Rolf for H&M
Our pretty pea coat by Viktor & Rolf for H&M

We couldn’t predict the next one, but surely, the designer had to be edgier that V&R? Gasp? Not Ann D or Commes? Nah…couldn’t be…

Then came Cavalli. Miami is not our style, so we opted to continue on with our lives without the annual retail ritual.

Comme came the year later. I wanted the deconstructed jacket, but I was too old to stand in line again. (Remember concert ticket line-ups? Bryan Ferry, I will wait in line for you…but Rei? Rei, I might eBay.)

I thought I was SOL re: CDG, but managed to pick some up on a casual lunch-time walk, entering the store with no expectations. Left with a bag for me in one hand and a bag for B in the other. Even scored a men’s piece for Mr. B.

Got excited that maybe it was time for Balenciaga or (another) gasp, Olivier, next.

Colour me wrong. Hippie chicster, Matthew Williamson was the next choice.

Katy Perry rocking the peacock frock by Mathew Williamson for H&M
Katy Perry rocking the peacock frock by Matthew Williamson for H&M

I almost buckled at the peacock dress, but decided not to strut in public this time.

I should have guessed it right then and there, but I missed a step. The next designer for H&M’s collaboration?

Jimmy Choo for H&M. Photo by Magnus Magnusson.
Jimmy Choo for H&M.

Tamara Mellon of Jimmy Choo-dom will be designing a line of shoes, belts and other fab accoutrements – including clothes (!) –  for the Swedes and the rest of the world, come November 12th 14th.

Now the masses can Choos to be fabulous, too.

Photos: Stella shot from photobucket.com. V&R photo courtesy of nitrolicious. Williamson pic from mtv. Jimmy Choo photo by Magnus Magnusson.

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  1. Jyotika Malhotra
    March 14, 2010

    Hi Sarah,

    The coat is still in my closet and I love wearing it. A pea coat is a classic piece and the heart buttons add a twist. Knowing that it’s a Viktor and Rolf piece makes it even better. It’s a great quality coat that works equally well with jeans and flats as it does with wide wool pants and pointy boots. It’s a steal if you are getting it at $40 USD. /Jyotika

  2. sarah
    March 14, 2010

    Hi, nice blog. I just saw the H&M pea coat with heart buttons at around USD40 online. But I’m not sure if it’s worth buying now (since it’s been a few years..Although it’s new from a factory outlet). Do you still wear yours? Any comment would be appreciated. You can also send me an email if it’s convenient.

  3. Jyotika Malhotra
    November 16, 2009

    Thanks so much for your comment and for checking out the blog, Britt. As you can see, I also had to resort to translation help. God bless Google Translate for that! 🙂

    Translation of original comment from Swedish: The clothes are great but getting translation help !!!!!

    Translation of my reply: Tack så mycket för din kommentar och för att kolla bloggen, Britt. Som ni ser, hade jag också ta till översättning hjälp. Gud välsigne Google Translate för det! 🙂

  4. Britt Servenius
    November 16, 2009

    Kläderna är toppen men svensköversättningen botten Skaffa hjälp!!!!!

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