Sonia Rykiel, the latest designer to collaborate with H&M, previewed her collection for the retailer in Paris today.
It was a grand show at the Grand Palais in the city of lights, complete with an ersatz Tour Eiffel in the building!
This is the splashiest H&M launch in my memory.Watch the full vid and see for yourself.
The lingerie hits 1,500 H&M stores worldwide December 5th and will also be available at Rykiel stores – a retailer/designer collaboration first.
Look for affordable collaborative knitwear, come February. Perfect for the winter blahs.
