India Goes Gaga for Gucci

In the Motherland, shopping is a national pastime for the KPQs – Kitty Party Queens – of Mumbai and South Delhi. In a country known for its extremes, the highest in luxury can co-exist with market trinkets, usually within walking distance of one another.

Now, it’s been a while since I’ve been to Delhi and I know it’s changed. Quality, luxury, rich fabrics and craftsmanship were always in demand, but today’s India is all about Western wants.

Pick up any desi (version of a Western) mag these days, and the pages are filled with it. Indian women want the labels that the rest of the world wants.

In recent years, luxury brands have flooded the Indian market and Gucci is no exception, having first hit the Motherland in 2007. Indian fashionistas have been shopping at the Galleria, Nariman Point in Mumbai and the Oberoi Hotel boutique in Delhi ever since.

Power Couple, John Abraham and Bipasha Basu at the 2007 opening.

Guess the almost-4000 square-foot *new* Gucci boutique to open in New Delhi’s DLF Emporio Mall will have hearts aflutter, then.

The brand has just made a deal with Reena and Ashok Wadhwa for a 51 per cent stake in the desi leg of the biz, the max allowed to firangi or foreign companies there.

Do you hear that sound? It’s the sound of mobiles ringing from Noida to Nehru Place. The KPQs are organizing!

Image courtesy of BCCL.

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