B+ for +J

Jil Sander’s +J line for Uniqlo is in its second season, with the SS10 collection hitting this side of the Atlantic in days.

The collection was already big in Japan and other parts of  Asia on December 23rd. The UK got it Jan 7th, the Soho store in NYC will get the goods Jan 14th and the shiny new Parisian Uniqlo boutique at Place de l’opera will get things on Jan 20th. (There was still scaffolding around the store to come when I was in Paris in the Fall and the mini boutique in Colette had a very small selection of the basics only but not +J as yet).

Here are some store shots from WWD, along with a look at the SS10 ad campaign.

The perfect white jacket.
There's no down-side to an up-turned collar.
Crisp as a Spring breeze. +J SS10 men's collection.
Shirt-style jacket at +J.
Looking good is as simple as black and white.
Or is black the new black?
Wait a minute. Colour at Jil Sander? The puffy pastels are the reason they lost a grade in my book. Down from an A+.
Now that's better. The perfect trench - with a twist.
Great dressing, all wrapped up at +J SS10.

I don’t usually make this statement: but I like the Spring collection better than Fall.

Images courtesy of WWD, Models.com, Esper.

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