Vogue Marches On

It’s that time of year again…time to get your wrists in training for the semi-annual trek from the mag stand.

The March issues are upon us.

The magazine industry has been under a lot of fire lately and the relevancy of tomes such as Vogue in particular, are in question.

Being part of a global fashion village (more than ever before – with the prevalance of blogs and social media),  I thought it would be interesting to compare international Vogue covers this month, to see how each country attempted to captivate us in print, for Spring.

Anja Rubik photographed by Patrick Demarchelier, Vogue Spain, March 2010.

Notice that both Vogue Spain and Vogue Brazil used different photographers but the look is quite similar – earth tones, dirty blonde hair, page composition – heads covering the same letters in the deck.

Barbara Berger photographed by Jacques Dequeker, Vogue Brazil, March 2010.

Vogue Portugal used similar tones as well,  but punched up the monochrome with contrasting text and went for a striking, action-packed shot of Kasia Struss. Orange and yellow are big colours for Spring and those are the perfect shades of both.

Kasia Struss photographed by David Sims, Vogue Portual, March 2010.

US Vogue went for all-American girl, Tina Fey for their March cover girl. She’s a great choice, but choice of photo is bland and boring for such an interesting personality.

Tina Fey by Mario Testino for Vogue US, March 2010.

Using one of the inside editorial shots – and dare I say it – in black and white (!) would have been revolutionary on this side of the fashion ocean.

This Tina would turn mag stand heads. Photo by Mario Testino for Vogue Uh-merica, March 2010.

Imagine this image of Tina instead, with a red deck and white and blue teaser text. (Anna, call me?)

Freja Beha Erichsen by Steven Meisel for Vogue Italia, March 2010.

It’s no surprise that both the Italian and Paris Vogue editions opted for full-on glamour and minimal text to capture our attention. I have to say, though, that I am getting slightly tired of Meisel covers for the Italian mag.

Rose Cordero rocks the Paris issue, however, and the colours are spectacular. Bonjour burgundy lips!

Also note that both the Brazilian and French issues highlight the army green trend for Spring.

Rose Cordero by Mert & Marcus for Paris Vogue, March 2010.

I couldn’t get over the similarity of these next two shots – taken by different photographers.

Anja Rubik photographed by Camilla Akran for Vogue Nippon, March 2010.

Spain cover girl, Anja Rubik appears again for Vogue Nippon – just not as classy or natural. I found both this and the Vogue Russia covers tasteless and tabloid-like.

Abbey Lee Kershaw by Josh Olins for Vogue Russia, March 2010.

Abbey Lee Kershaw also shows up on Vogue Oz – with a friend in tow.

Abbey Lee Kershaw by Max Doyle for Vogue Australia, March 2010.

Such a great use of colour and fonts on that one.

Vogue China brought two friends, and so on, and so on…for a cover entitled Fashion Forward.

Du Juan, Lily Domaldson, Anna Maria Jagodzinska, Constance Jablonski, Karlie Kloss, Liu Wen by Patrick Demarchelier for Vogue China, March 2010.

[If you are having a deja vu from this cover, I’ll tell you why soon.]

British Vogue is always fashion forward, in my humble opinion and this month is no exception with girl of the moment, Alexa Chung.

As always, the look is rock star, edgy and something about their covers always says we can’t be fussed to make it perfect – but it usually is pretty close to perfect.

It’s a busy cover, but I’d still pick it up because the clothes (minus the shoes!) are well, perfect.

Alexa Chung photographed by Alasdair McLellan for UK Vogue, March 2010.

My fave Vogue cover this month? It has to be Vogue Germany by a mile. It’s retro and modern at the same time.

Frida Gustavsson photographed by Greg Kadel for Vogue Germany, March 2010.

Black and white with a (literal) splash of colour is a wonderful combination and it captures that feeling. You know the one – where your eyes meet it on the mag stand, you pick it up (a fresh one from mid-pile of course), it’s the one for you and you have to take it home to bed this instant!

That doesn’t happen much with mags any more these days. A girl can’t be too careful…with her mag dollars.

[To those of you who noticed that the object of my constant affection, Vogue India was missing from this post, the March issue isn’t out yet. Indian Standard Time and all that. Look for it in this space as soon as the magazine-walla delivers it.]

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