Burberry Blush

That blush on your face? It will soon be because of Burberry. No, Mr. Bailey hasn’t declared you his new BFF. The Chief Creative Officer extraordinaire of the worldwide whirlwind brand is launching a line of cosmetics.

Beauty by Burberry - to be yours in July

The line – made up of 96 products is said to be inspired by the infamous Burberry trench and will be launched in July in partnership with the big B’s beauty licensee, Inter Parfums.

The Talented Mr. Bailey. Photo by Ben Wright

Bailey told WWD: “It started because I felt that, at shows and the shoots, the whole [Burberry] attitude is epitomized through the shoes, the bags, the clothes, the accessories, but then the face was the one thing I really struggled with. When we were doing makeup, I felt like we weren’t able to get the right attitude. It was either caked-on makeup or then just the wrong colo[u]rs, the wrong tones, the wrong spirit for makeup. I wanted it to be this kind of effortless elegance.”

Given the success of the brand, I am guessing it’s not just the packaging that will be magnetic.

Add it to your beauty to do list: get a new look in July. Check.

Photos courtesy of WWD, where you can also read the full article.

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