I had no idea that the men’s fragrance market was so tough.
Apparently, no men’s cologne can be sold without the designer or model being naked in the ad!
First there was Yves in this now infamous shot.

Then came Tom whose work for Gucci and YSL – and in his own self promotion – involved a staggering lack of clothing given his vocation of you know, designing clothes.


And now, because really, fashion designers don’t get naked enough these days…there is Marc.

Given the number of naked women hocking products, this balances things out a wee bit.