Religious iconography. Florentine frou. Gothic Gareth, looked up for inspiration, for his Italian fashion first at Pitti Immagine yesterday.
Fashion films have seen a cozy revival lately, but this one wasn’t your traditional flick. Pugh, however, did use tradition as his canvas, projecting the film of his designs onto the ceiling of a 14th-century church.
The film was shot by filmmaker Ruth Hogben and styled by Katie Shillingford. Also loved this quiet moment captured by Tommy Ton, post-screening.
Holy modernism, indeed.
[youtube=http://www.youtube.com/watch?v=Qo5wdMiXHQ4]
Image courtesy of Tommy Ton.
