Social Media Week Toronto Fashion & Retail Events Sneak Preview

As some of you may remember from last year, I help organize and co-curate Social Media Week Toronto (SMWTO) as part of my other life.

SMWTO is part of a global series of simultaneous, week-long events happening in New York, San Francisco, Rome, Paris, Toronto, São Paulo, London, Hong Kong and Istanbul Feb 7-11, 2011 – that explore the impacts of digital and social media on business, marketing, society and culture.

This year, we’ve got dozens of events in the works so far, with registration for many going online soon. [Watch this space for more details on that.]

I am really excited to tell you about a series of integrated programs that I’ve been working on with Ryerson University – primarily with the School of Fashion and the Ted Rogers School of Retail Management. Students from the Journalism, Radio and TV and Hospitality streams will also be participating in the creation of these programs along the way.

Since is co-producing these events, I wanted to give my readers a sneak preview of what is to come…

The Evolving Role of Social Media in Retail

Feb 7, 2011

10 am – 12 pm – Speaker Sessions

12 – 1 pm – Networking

A joint program by the Ted Rogers School of Retail Management and the School of Fashion at Ryerson University, this event will offer insight into the evolving role of social media within the retail sector.

Ryerson students will program this session as part of their coursework in the coming weeks, bringing together speakers from the industry to look at how tools like Twitter, Facebook and the like have changed how retailers connect with their customers.

Participants will not only hear from experts from a variety of brands, but will have the opportunity to participate in a Q&A session, followed by a networking event.

Educ@te Me: Social Media and Higher Learning

Feb 7, 2011

1 – 3 pm – Speaker Sessions

3 – 3:30 pm – FuRRR Real Demo

A joint program by the Ted Rogers School of Retail Management and the School of Fashion at Ryerson University, this event will be produced by Ryerson students as part of their coursework and will explore:

  • the use of social media in the classroom;
  • how social media is being used at Ryerson to bridge the gap between industry and higher education;
  • how social media is being used for student recruitment.

Those registered for this session will also get a sneak preview of the FuRRR Real program, an exciting design challenge that will be running throughout the week.

FuRRR Real: A Design Challenge Exploring Canada’s Heritage and Global Responsibility

Feb 7 – 11, 2011



Mention fur and you likely will stir up controversy in fashion politics of the 21st century. FuRRR Real follows the quest of Ryerson University School of Fashion design students, as they explore the opportunities of re-purposing, re-fashioning, and re-educating Canada’s legacy of the fur trade over the last 350 years. Looking through the ethical, responsible, and sustainable lenses of today’s consumers, students from the School of Journalism and School of Radio and Television Arts document and challenge the notion of what the new norms are in wearing real fur.

Follow the developments of the creative process online via YouTube, Twitter and blogs. Watch design students transform existing fur garments into innovative and exciting new fashion pieces. And, you’ll be able to bid on the final one-of-a-kind designs.

Links and details about how to follow soon!

All Ryerson University programs for SMWTO are co-produced by

Watch this space for registration, speaker and other announcements on the above programs.

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  1. Jyotika Malhotra
    March 5, 2011

    Thank you, Chantelle. What a lovely thing to say. It was a great week – and I hope the students and all of the attendees got something out of it. I hope to do more of the same in the future.

  2. March 5, 2011

    This is a pretty amazing idea you got going. Hopefully everything works out! It’s great that you’re collaborating with Ryerson Uni- I know a lot of those students need a foot in SOMEWHERE within the industry, and you’ve created a potential pivotal point.

  3. […] So far, two events have been scheduled to take place on February 7th over at SMWTO titled The Evolving Role of Social Media in Retail, (where students and industry experts discuss how Twitter, Facebook, etc. changed the way retailers connect with their customers) and Educ@te Me: Social Media and Higher Learning (a discussion that will explore the use of social media both inside and outside the classroom). For more info on these events check out a sneak preview complete with program descriptions here. […]

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