The FuRRR is flying, so to speak

You didn’t think that I’d be co-curating Social Media Week in Toronto and not have a fashionable event or three for you to go to, did you? Never, my dears.

I told you a couple of weeks ago about the fashion and retail events I’ve been working on with Ryerson University. Well, the students from the School of Retail Management have pulled together a great roster of speakers for both of the sessions on February 7th.

Speakers for The Evolving Role of Social Media in Retail will include presenters from Roots Canada and panelists from H&M, Sears, Black’s and The Home Depot.

Speakers for Educ@te Me: Social Media in Higher Learning will include reps from Danier Leather and Fanfare along with Ryerson faculty.

And…the fur is starting to fly for the FuRRR Real project – where three design students from the School of Fashion are going to transform forgotten furs by re-purposing and re-fashioning them into new designs and re-educating people about the use of the material, along the way.

Meet Charlie Franklin, our first designer.


The final pieces will be auctioned off online on February 11th. Save up your February sale funds and I will keep you posted on those details. It’s sure to be a fashion furrrenzy.

Global virtual participants can follow the designers on Twitter during their creative journey and Journalism and Radio/TV students will be telling the stories around the project via the SMWTO blog. I’ll have more videos in the coming week to give you a sneak peek at the designs and to introduce you to the other designers.

Because you know what, my dears? The future of fashion, retail and journalism is important and needs to be nurtured.

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