Big Burberry

Big Ben might very well be a London landmark, but another large B is changing the times we live in.

When Big Ben rings 4 pm in Londontown on Monday, Burberry, the venerable Brit brand that literally started in the trenches of war, will take over another famous landmark.

Piccadilly Circus will become a fashion circus, broadcasting the Burberry FW11 show from Kensington Gardens, for all to see on the large screens that dominate the infamous ‘town square’.

In addition to taking over a significant corner of the city during London Fashion Week, the show will also be streamed online via their corporate site, into the hands of the iHandheld generation, and in 40 Burberry stores across the globe, simultaneously.

Burberry seem to outdo themselves each season – and this latest effort at world domination is no exception.

With each show stream, with each tweet  and with the immediate availability of next season’s collection to awaiting customers the moment a show ends, Christopher Bailey and Angela Ahrendts take another sartorial and savvy step forward, pushing themselves beyond their last limit.

It’s clear who is winning the digital fashion war – and who is dressing the troops in the tech trenches.

Burberry Takes Over Piccadilly. Photo Illustration by Jyotika Malhotra on
My photo illustration of Burberry's London takeover.

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