The Fall campaigns are hitting my consciousness, despite the sultry August heat.

It’s at this time of year – when the Fall looks we saw months ago actually begin to relate to our own fashion reality. You start to think about how that shade of green would look with your charcoal pants from last season, how the width of the new pants (which are really the old pants you loved) will work with your vintage cashmere cropped sweater…

As you sit amongst air conditioning and feed yourself frozen treats (my current obsession is freezing everything in sight), you can imagine wearing cozy things. You can imagine the surreality of Fall fashion – that far-fetched season only a chilled breeze or two away, really.

Never a brand to shy from the surreal, the FW11 campaign from Alexander McQueen, shot by David Sims plays on Magritte’s clouds, darkens them ever so and then adds the light of Sarah Burton’s designs for the season to illuminate just whom we might want to be in a few weeks time.

Alexander McQueen FW11 Campaign 1 on
Raquel Zimmermann shouldered the tough conditions for the shoot. Note the rock solid heels.
Alexander McQueen FW11 2 Campaign on
A ray of sun amongst the rainbow clouds.
Alexander McQueen FW11 Campaign 3 on
Little goth riding hood.
Alexander McQueen FW11 Campaign 4 on
Sea of clouds. See clearly.
Alexander McQueen FW11 Campaign 5 on
Looking in. From within.

I told you, all bets were off come August. I’ve started to fall…

Images courtesy of Alexander McQueen.

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