100 Years of Style in 100 Seconds

East London is getting a make-over.

Entertainment and shopping complex, Westfield Stratford City is due to open in the area on September 13th.

To commemorate the opening, director Jake Lunt with The Viral Factory, created a film that celebrates a century of East London fashion, dance and music.

Hundreds of costume changes, four days and music commissioned by Oscar-nominated Tristin Norwell, who interpreted the same tune for each decade, resulted in an entertaining look at our obsession with style over the course of a century.




Is it me or are dance/fashion videos showing up everywhere?

Want more vintage London style? Take a look at Emil Otto Hoppé’s photographs.

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  1. Devika
    September 2, 2011

    WOW! Loved it!

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