Golden Globes 2014: Sunday Night Sponsorship

The award for best Sunday Night Sponsorship Marketing goes to…Ralph Lauren.

The silver-haired designer (and marketer) extraordinaire stole the Golden Globes with a little red, white and black. The lovely Lupita Nyong’o, in a draped and caped red Ralph Lauren gown and Diane Keaton, in a made-to-measure RL suit were two of the most talked about (and my two favourite) looks of the night.

Lupita Nyong'o in Ralph Lauren at the 2014 Golden Globe Awards on Exshoesme.com. Jason Merritt photo.
Lupita does divine drape so well, no?
Diane Keaton in Ralph Lauren suit presenting at the 2014 Golden Globe Awards on Exshoesme.com.
Showing the men how it’s done – in made-to-measure RL.
Lupita Nyong'o in Ralph Lauren at the 2014 Golden Globe Awards on Exshoesme.com. Jason Merritt photo
She makes it look so easy, because for her, it is.
Lupita Nyong'o in Ralph Lauren during the 2014 Golden Globe Awards on Exshoesme.com. Kevin Winter photo.
Clah-ssy.

The RL crew had the multi-channel marketing thing covered.

Diane Keaton in Ralph Lauren suit presenting at the 2014 Golden Globe Awards on Exshoesme.com. Getty photo
If the suit fits…

Plus, across the channel on PBS, RL has been sponsoring Masterpiece Classic on Sunday nights since 2012, for a wee show called Downtown Abbey. (Naturally, I decamped to Downtown for the hour. As if.)

 

There you have it – your Sunday night, brought to you by Ralph Lauren.

Oh, and didn’t I tell you Lupita Nyong’o would be one to watch? She reigned the red carpet at TIFF this past September.

Images: Full-length Lupita shots by Jason Merritt; close-up by Kevin Winter; all photos courtesy of Getty Images North America.

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